Apach Lab is a brand aimed not at everyday consumers, but at professionals in the restaurant business — from small cafés to large-scale operations.
Unlike many other B2B kitchen equipment brands, this client wanted content that was both clear and visually appealing. The main challenge? Making industrial Horeca equipment — not the most attractive subject — look “delicious” without the help of a dedicated photo shoot.
The solution came through thoughtful color palettes, simple motion animation, and creative shape work, which helped transform limitations into a dynamic, visually engaging feed.
Unlike many other B2B kitchen equipment brands, this client wanted content that was both clear and visually appealing. The main challenge? Making industrial Horeca equipment — not the most attractive subject — look “delicious” without the help of a dedicated photo shoot.
The solution came through thoughtful color palettes, simple motion animation, and creative shape work, which helped transform limitations into a dynamic, visually engaging feed.
