Developing the visual style is always a process of trial and error — and this project was no exception. There were many iterations along the way: the brand guidelines were strict, and the client meticulous. Eventually, we found the right balance — something the client loved and that fulfilled the product’s key goals. A bit of animation, a mix of 2D and 3D, thoughtful typography, and curated photography all came together into a dynamic, eye-catching, and cohesive social media feed.
