A unique client with a unique approach. Hochland Professional is a brand created for professionals — chefs, pastry experts, and owners of restaurants, cafés, and food court businesses. We developed a dedicated social media presence with content tailored specifically for this target audience.

At the time of launch, Hochland Professional was among the first in its category to speak to its audience in their own language and deliver relevant, engaging content. Over the course of two years, we implemented two distinct creative and visual strategies for the account.
The project stood out for its originality and success — earning multiple industry awards and growing an audience from zero to several thousand real, engaged followers. It was not only a major achievement but also a strong entry into the Horeca market on social media.

feed design 2018

A series of chef masterclasses held across Russian cities

Around six months later, we introduced a fresh approach to both content strategy and visual style. We updated and expanded the set of content categories, attracted a new audience, and gave the feed a lighter, cleaner look. The content became more valuable and easier to digest.

Feed design 2019

Before

Now

One of the key tasks was to create a separate account with its own style and tone — not radically different from the main brand, but still distinctive and memorable. After all, pastry chefs are a special kind of creator, and they deserve a product tailored to them. A vibrant color palette, clean typography, and carefully curated photography became the foundation of this visually expressive and audience-specific project.

Pastry Marathon